MySpace is getting into the book business. The online social network, an increasingly popular venue for authors, booksellers and publishers, is collaborating with a children's imprint of HarperCollins on an environmental handbook coming out April 22, Earth Day.This is a great idea… Another instance of a corporate-led effort to raises awareness about the environment. I do have to question though, it is great these business are raising awareness but what are they really doing to curb their own contribution to global warming?
It should be noted MySpace already has communities within their network that are solely dedicated to the environment – OurPlanet is an example.
Details about the book are as follows: The paperback original, to be called "MySpace/Our Planet: Change is Possible," will be written by freelance journalist Jeca Taudte and include a foreword by Tom Anderson, co-founder and president of MySpace. According to Brenda Bowen, vice president and publisher of the Bowen Press, a HarperCollins imprint, "MySpace/Our Planet" will be about 160 pages and cost about $12.95. A first printing of 200,000 is planned. The book will feature ideas from MySpace users, who through Nov. 7 can post environmental tips on http://www.myspace.com/ourplanet. Bowen says about 40 such suggestions, their length ranging from a sentence to a paragraph, will be woven throughout the text. MySpace contributors who end up in the book will not be paid, but will be credited by their usernames and geographic locations.
